The beginner's guide to blogging

When first ordered by the powers that be to start and maintain a blog, many of us aspiring journos fell into a state of panic. What should we blog about? Will anyone actually read it? Will they end up lonely and abandoned in the great blog graveyard in the sky?

Luckily, Adam Tinworth came to quell some of our fears. His top blogging rules were: keep the subject focused, keep the content varied, drive plenty of traffic and see it as a discussion with rather than a lecture at your readers.

Here's a podcast a few of put together dicussing this in more detail: