Tuesday 21 October 2008

The atheist bus - Web 2.0 in action!

Today I came across a brilliant example of what networked journalism can lead to.

Back in July, Ariane Sherine blogged on The Guardian's 'Comment is Free' section about religious advertising on a London bus that stated all non-believers would be sent to hell. She suggested, rather tongue-in-cheek, that all atheists reading her article should club together and buy a bus ad with the slogan "There's probably no God. Now stop worrying and get on with your life."

Thanks to the interactive nature of CiF it became clear that her readers were genuinely enthsiastic about the idea, with many pledging far higher donantions than the original suggested £5. And today The Guardian has announced on its front page that the atheist bus is go!

Would this have happened in a print world where the reader's only means of interaction was writing and posting a letter to the editor? I doubt it.

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