Millions of Peaches

Recently I read an Adbusters article called Hipster: The Dead End of Western Civilisation attacking those uber-trendy pointy-shoed neon-sunglassed Nathan Barley-esque "shoreditch twats" that most Londoners are used to seeing stumbling down brick lane or out of hackney warehouse parties at 6am.

It stated that "we’ve reached a point in our civilization where counterculture has mutated into a self-obsessed aesthetic vacuum." Fair enough, I thought - so the 'hipster' movement has no ideological backbone other than how cool one can be or how wasted one can get. It's not raging at the world and seeking to change it the way youth culture in the 60s and 70s may have. But did it ever claim to be? Did it ever position itself as a serious 'counter cultural movement'? I don't think so. And does anyone take this whole lifestyle that seriously? It's just people dressing up and having fun, which they have always done - I don't believe that every single teenager of the past was trying to change the world. I'm sure there have always been ones who just wanted to party.

Then I came across Peaches Geldof's first column for Nylon magazine. Oh dear.

So in between spending her dad's money, attending parties, shopping for clothes and obsessing over being 'cool' little Peaches has managed to convince herself that she is actually part of 'a movement'. Yep, her exact words.

Of course there's nothing wrong with wanting to be fashionable and have fun, which is clearly what she's after. But don't confuse what you're doing with something that actually has meaning.

If only Peaches could see that the shallow, moneyed-up Nylon world she inhabits is nothing more than a trendified naughties version of the society pages of old. But she probably won't, and we'll have to see a lot more of self-indulgent deluded drivel until the world bores of her.